During these difficult times charities count on our support more than ever before and so this Black Friday weekend, instead of running an offer, we will be supporting a charity that is very close to our hearts.

We are thrilled to announce that Alie Street and Tiffany Rose will be donating 10% of all its sales to JDRF (Juvenile Diabetes Research Foundation).

ABOUT JDRF

JDRF is the world's leading charitable funder of type 1 diabetes research, dedicating over £1.5 billion to research projects across the globe to improve the lives of people living with the condition until we find the cure.

Type 1 diabetes affects children and adults suddenly and without warning. Every 90 minutes someone in the UK is told they have type 1 diabetes. It is a hidden condition affecting approximately 400,000 people in the UK, with over 29,000 of them children. There is nothing a person with type 1 diabetes could have done, or their parents, which would have prevented the condition from developing. Few know the life-changing impact the condition can have on a child or adult diagnosed with it, and their family.

Type 1 diabetes is an autoimmune condition that prevents the pancreas producing insulin. As a result, the body cannot convert glucose from food into the energy the body needs to survive. Just to stay alive, someone with type 1 diabetes will have an endless daily regime of blood tests and multiple insulin injections or pump infusions.

JDRF's mission is to cure, treat and prevent type 1 diabetes by funding and driving world-class medical research. JDRF works with academia, industry and governments to make sure that the research we fund has the greatest possible impact on the lives of people with type 1 now and in the future.

For more information and to get involved or support JDRF please visit www.jdrf.org.uk

Our family understands more than most the impact that Type 1 Diabetes can have on a young person's life, after our son was diagnosed aged six. Over the years JDRF have been an amazing support to us and are funding some truly ground-breaking research which promises to make a real difference to the lives of children around the world with Type 1 Diabetes in the future. We're delighted to be able to give back with this fundraising to such a worthy cause.

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